What Motivated Me To Write A Book To Build My Business?

What Motivated Me To Write A Book To Build My Business












I would like to say that it was a well thought out business decision. But the reality is that I had always wanted to write ‘a’ book. I had this yearning deep down inside that said I was meant to write.

But then something held me back from acting on that desire. My critic worried that I would make a fool of myself. My critic said what if no one buys it. My critic worried I would get  in debt and focused on how much it would cost rather than the difference it would make to me both emotionally, physically and financially.When Karen Williams suggested that could write a book that would be the hook to build my business, I recognised instanlty that I could overcome at least one fear. I could cover the cost of publishing by selling it. Once I was able to park the fear of how much book writing would cost me, I had many other fears and my critic would proactively challenge me. Even now as I write and I am still a few weeks from the official book launch and I notice a little tremble in my tummy as I consider what could go wrong.

But it is the sense in my core that I am destined to write that has and continues to motivate me.

Have you ever felt like you want to write? What is stopping you?

As a result of writing my first book Manage Your Critic – From Overwhelm to Clarity in 7 Steps ,  I am really feeling the benefits from tuning into my message and my reader. I am more confident when I talk about how I listen, what makes me different and the value I add just by being me and telling my story.

And at times I did lose confidence. I am honest even this morning I had a few tears as I read the book again and found yet more mistakes and noticed ways that I could have written it better.

In the last 12 months I wondered if I could really do it and when those times hit me, the real reason was what kept me going. By really listening to that desire deep in my core I discovered my true motivator. I didn’t want my children to suffer. I wanted to have clearly articulated my story and my lessons for the benefit of my children.

In 2013 I thought I had cancer. I remember waiting for the test results to come back, and the only thing I was worried about was the fact I had not written my story down. My children and learned from me how to be sensitive to criticism and I was terrified that I was not going to have enough time to unteach them that behaviour. I had in recent years trained to be a professional listener and in doing so had learned so much about myself that the world now made more sense. I had only just started to undo the blocks that prevented me from feeling free to be me and I was just at the start of my journey.

What if I died and left them sensitive to criticism unable to Manage their critic

That was when I said to Mark my husband, I have to get this knowledge out of my head, recorded and written down. I talked about recording videos and audios and asked Mark to get someone to write it up.

My children were my reason – my driver for writing this information down. When I tuned into the lessons I wanted to pass on and not the drama or woe is me stuff – life got a whole lot easier. When I listened to my own story, my journey and thought about what is the most important things I tell my children it became much easier to know what really mattered.

I wanted my children to know they mattered and it is not a sign of weakness to hire a coach or trained listener to manage their critic if they find themselves in overwhelm, unsure of their next best step.

As I wrote the desire to change the way the world perceived listening skills became stronger and stronger in  my core. It became the driving force to get over any fear of failure or rejection. I soon learned who I needed to listen to and who I needed to ignore. I wasn’t writing to everyone I was writing to you.

I was writing to the person who wanted to be heard, to be understood and to know they mattered and that they had value.

I was talking to the person that is sensitive and finding it hard to fit in, in a world that demanded logic and a lack of emotion when it came to decision making and action.

The book became about my message, my advice and my story. The story I would tell if I only had a few hours to share the most important things. The book was my vehicle to learn how to boil down my experiences into a logical and easy to understand process that would support and inspire others. It was about translating my emotional thinking into a logical process others could follow.

If you only had a few hours left on this planet and you had your child or someone younger than you to pass on your wisdom what would you say to them? Get really quiet and listen to and then trust your first response.

This Ted Talk sums it up perfectly. It is 17 minutes long and I strongly recommend you find time to listen to the whole video.

Feel free to share below your thoughts or join us in the Facebook group Manage Your Critic – Clarity confidence and change.

If you are struggling to be heard and understood and it is preventing you from doing your best work and living your best life then please do check out my book “Manage your critic – From Overwhelm to Clarity in 7 steps”.

If you have always wanted to write then I now co-host writing retreats in Spain. Please do check it out and come join us if you want to get out of your own way and get your message clear.


About the Author – Sheryl Andrews – The Strength and Solution Detectivehow to improve listening skills

Sheryl Andrews, Founder of Step by Step Listening, is well known for speaking fast speaking and her passion to make things happen. But what many of you may not know is that in private behind closed doors she was also no stranger to lapses in self belief and an overwhelming sense of not being good enough.

That was until she learned how to manage her critic and turned her overwhelm into clarity in 7 steps.

Sheryl now runs retreats that encourage you to really listen to what you need to work, learn and live at your best with others and the confidence to ask for those needs to be met.

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Published By

Sheryl Andrews, Founder of Step by Step Listening is well known for her fast speaking and highly motivational passion. But what many of you may not know is that in private behind closed doors she was also no stranger to lapses in self belief and an overwhelming sense of not being good enough. Sheryl use to find it difficult when criticised even when she knew they meant well and found it difficult to respond rather than react. A series of 3 events in her personal life exaggerated her emotional overwhelm and forced her to address this problem and conquer her sensitivity to criticism. Today she shares every day stories of every day people and inspires you to discover ways to gain clarity and confidence to change the way feedback and criticism impacts your performance.

View all posts by Sheryl Andrews →

2 responses to “What Motivated Me To Write A Book To Build My Business?”

  1. What a great video Sheryl, strange how things like this enter one’s life at just the right time? Time for me to risk forwards and travel along my through line, Step by Step!

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