How Do Professional Photos Improve Your Sales?


How Do Professional Photos Improve Your Sales?











Strength and Solution DetectiveAt the heart of every business is sales. Without clients you cannot do more of what you love.

So why is it important, in my opinion to have professional photos?

There is the obvious one, in that they are better quality and once you have invested in them, they will be at the right resolution for all kinds of marketing material such as pop up banners etc.

But for me, which probably won’t come as much of a surprise, it is more about the emotional side. When you work with a professional photographer, they know how to position you so that you get the best angle and how to use the light to work with your image.

I remember a time when I was at Slimming World, I had before and after photos of me on the board behind me and sometimes I might have some lose ones on the table. This is in the day before mobile phones and digital camera’s.

One week a new member was shuffling through the content on the table and she picked up a photo of me and said “Wow how much have you lost since this photo?”

My response was; “Probably about a pound it was last week at the Women of the Year Awards”

My point is that to that lady I looked much slimmer and so from that day on I allowing my critic to put me down if I looked bad in a photo. I realised that we all look a bit weird, fat and bizarre if a photo is taken at a strange angle. I love digital photography and selfies on so many levels because it has made ‘some’ people less critical of the perfect picture because you can simply delete and try again if you don’t like it.

And you might associate a different feeling with images of yourself and that can directly impact what you hear when your critic has something to say. When my critic says to me now that I am fat – I can look at the image and agree. Factually I am fat. The difference is that fat is a fact and before I attached the meaning that fat meant lazy, worthless and less attractive.  I am far from lazy, I do know that I matter now and I know I am attractive. (That is not meant to sound big headed just acknowledging that I am okay)

When it comes to your professional image and your personality you want to be sure to give your clients a good first impression. I have worked with a number of photographers over the years and my favourite for profile photos is Penny Plimmer from Japics Photographic.

My profile photos get lots of comments and they are great for starting conversations and building relationships. And I get to hear and think nice things about myself. I am reminded daily that I am fun and people can and do see the good in me. It is great to share photos of myself that I like.

This can and does have a positive impact on my confidence. This is not about stroking my ego this is about undoing the years of negative self-talk that had my critic convinced that I was fat lazy and unattractive. If you have any of that negative self talk going on and you want others to believe in you, you have to believe in yourself too.

Yes you can, and many do, fake it, they wear the mask and pretend they feel great when they don’t. I did for years and I even lost 4 stones and discovered that even with a skinny exterior my critic was still not happy.

This constant conflict and lack of clarity and confidence is exhausting and it is not sustainable.

8041AHaving a Strength and Solution Detective on your side, training you to notice how you add value and how you are perfect as you are, most definitely boosts confidence and sales. Penny is one of my detectives.

What is it doing to your confidendce if every day you open your social media and hate your own photo? What impact does that have on your engagement and communication?  8042A

Professional photographers know how to position you to get the best pose.

To give you a bit of a laugh I asked Penny to take these fun shots to  demonstrate some of the position I had to be in to make some of the shots work and to generally relax me and stop me taking myself so seriously.

And it gives me the chance to promote Penny and to thank her publicly. Penny is the most amazing lady who will do anything for anyone and she has been a rock for me in business this past 8 years. She never judged me and always made me feel okay to be me.  If you know you need to get new profile images done then please get in touch with Penny.







For those that think I am always happy and always smiling, I even had fun practising my serious pose:


Feel free to share below your thoughts or join us in the Facebook group Clarity confidence and change.

If you are struggling to be heard and understood and it is preventing you from doing your best work and living your best life then please do book a 30 minute call today with no obligation and I will happily set you up for success. I might be part of the support you need and I might not be but either way you will you know your next best step.

Or find out more about how to manage your critic in 21 days with our on line library and webinars that explain why the critic occurs and practical ways to manage it.

About the Author – Sheryl Andrews – The Strength and Solution Detectivehow to improve listening skills

Sheryl Andrews, Founder of Step by Step Listening, is well known for her fast speaking and her passion to make things happen. But what many of you may not know is that in private behind closed doors she was also no stranger to lapses in self belief and an overwhelming sense of not being good enough.

That was until she learned the importance of being heard and asked for support.

By changing the way she listened she was able to manage her critic and gain clarity of what she wanted and the confidence to ask for it.

Sheryl now runs programmes that encourage you to really listen to what you need to work, learn and live at your best with others and the confidence to ask for those needs to be met.

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Published By

Sheryl Andrews, Founder of Step by Step Listening is well known for her fast speaking and highly motivational passion. But what many of you may not know is that in private behind closed doors she was also no stranger to lapses in self belief and an overwhelming sense of not being good enough. Sheryl use to find it difficult when criticised even when she knew they meant well and found it difficult to respond rather than react. A series of 3 events in her personal life exaggerated her emotional overwhelm and forced her to address this problem and conquer her sensitivity to criticism. Today she shares every day stories of every day people and inspires you to discover ways to gain clarity and confidence to change the way feedback and criticism impacts your performance.

View all posts by Sheryl Andrews →

3 responses to “How Do Professional Photos Improve Your Sales?”

  1. Suzii Fido says:

    I hate being in photos. Like you my critic tells me I look fat. Which is factual. I don’t attribute it to being lazy though as I know I am not. I just don’t like the look of myself in pictures.

    However, when I had a professional photo done, I was much happier. Hoping to have some more done when I have lost a little weight for a boost.

    Thanks for sharing. I love how you always show the human side.

  2. Rob Osborne says:

    Hi Sheryl, good post and great timing as I’ve just had a photo session with Penny too. She’s produced some great photos for me and we did have fun in the studio.

    • I often ask clients – why do they think I am the best person to help – some have only ever seen me virtually and so often it is the photo that sold me – love the photo you shared so looks great and gets the message across brilliantly

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