What Happens At A Book Launch?

thickpaperbackfront_FinalWell the short answer is -whatever you want.

For me it was about thanking those that had supported my journey. There were times on my journey as a coach that I had absolute clarity and confidence. I knew my purpose and I had a clear vision and everything went really well.

Then a few set backs in my personal life  and I started seeking reassurance outside. Before long I was overwhelmed with choice, advise and wisdom. And I lost my way.

The book writing process reminded me of what I knew, what I did differently and it forced me to stop and really tune into what mattered and who mattered to me. It turns out that nothing I have done has been a waste of time or for nothing. Everything taught me something.

So for me the book launch was about bringing everyone together to celebrate the fact I got myself back on track. But also to acknowledge that I could not have done it without them.

For some a book launch might be about selling and signing books – but I included the book in the manage-your-critic-shery-andrews-023ticket price and I had signed and written a personal note to every person who attended. The room was packed with 50 plus people and still there were people missing that had played their part.

I am pleased to say that we raised £305 through the raffle for my chosen charities and some very lucky people won vouchers to gain the support that I had. I was also able to donate £138 this month from the book sales alone in Oct and Nov and the book sales keep happening.

manage-your-critic-shery-andrews-019I did include a special offer in every book but completely forgot to tell anyone. Even though a book launch can be a great platform to upsell and serve more people I was so absorbed in enjoying the moment I forgot.

Instead I used the evening to fully embed the fact I had actually finished it and now I could help more people.

One of the things that I talk about in the book is the importance of noticing and then celebrating change, no matter how small.

And writing this book was a massive change.  I had to learn to be okay with some people in my life not being particularly interested or expressing their pride in me. I had to be okay with the fact it was yet another event my mum would not be there to physically to share with me. I had to be okay with being me and that I could not please everyone. I had to tune into and remember that my purpose was to serve those coaches, therapists and consultants who work so hard supporting others that sometimes the forget to stop and listen to their own wisdom. It is my purpose I believe to support them to ensure more people in the world would feel heard and understood.

What would you like to know?

I started my talk by asking the audience what they would like to know and freely spoke about my experience. The talk was recorded and you can watch them in the Manage Your Critic Facebook group.  If you would like to follow the progress of the book and ask your own questions please do join us. That leaves me to say, thank you for listening and I would love to know if this article has been useful to you.

If you are struggling to be heard and understood and it is preventing you from doing your best work and living your best life then please do book a 30 minute call today with no obligation and I will happy set you up for success. I might be part of the solution you need and I might not, but you will you know your next best step. Or you can thickpaperbackfront_FinalPurchase a copy of my book here








About the Author – Sheryl Andrews – The Strength and Solution Detectivedetective-happy-smaller

Sheryl Andrews, Founder of Step by Step Listening, is well known for her fast speaking and her passion to make things happen. But what many of you may not know is that in private behind closed doors she was also no stranger to lapses in self belief and an overwhelming sense of not being good enough.

That was until she learned the importance of being heard and asking for support. In her book she describes the step by step journey she took to learn how to manage her critic turning her overwhelm into clarity in 7 steps.

Sheryl now runs retreats that encourage you to really listen to what you need to work, learn and live at your best with others and the confidence to ask for those needs to be met.

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Sheryl Andrews, Founder of Step by Step Listening is well known for her fast speaking and highly motivational passion. But what many of you may not know is that in private behind closed doors she was also no stranger to lapses in self belief and an overwhelming sense of not being good enough. Sheryl use to find it difficult when criticised even when she knew they meant well and found it difficult to respond rather than react. A series of 3 events in her personal life exaggerated her emotional overwhelm and forced her to address this problem and conquer her sensitivity to criticism. Today she shares every day stories of every day people and inspires you to discover ways to gain clarity and confidence to change the way feedback and criticism impacts your performance.

View all posts by Sheryl Andrews →

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