Case Study – Shirin ( July 2013 – Present)

Communication Training For Touring Artists

Shirin

Shirin is a talented and determined Singer Songwriter and Co-Founder of Dogtooth Records has worked hard to make it big and tour the world with her music.

When Shirin talks about performing in a big O2 arena stage it is not all about her being on the stage and wanting to be the centre of attention, it is about sharing her passion for music and the difference it can make to your life. Shirin wants to demonstrate to the youth and the old alike that your dreams matter and you should make them a reality.  Together with her partner Mitch, from Macro Mitch, they are keen to change the reputation of the music world with healthy living tours that focus on eating well, training hard, performing at your best without the need for drugs or alcohol to overcome nerves.

Shirin has worked in the music industry since the age of 13 and when I had the pleasure of meeting her in July 2013 she was just 22 having recently returned from a 9 month contract with Hard Rock Café in Macau, China.

What was happening? 

Shirin having experienced a knock back in her youth she knew all too well that another attempt to make it big was going to require tools and strategies to develop resilience and resolve to not be ‘controlled’ by others and confidence to take ownership of her art and career.

How did Shirin work with Step by Step Listening? 

Shirin started at first by attending one of our taster sessions where we were exploring how to improve listening skills once she recognised how powerful the metaphors were for helping her gain clarity of her thoughts we designed a programme that consisted of face to face sessions and skype one to ones which at first Shirin attended weekly then fortnightly with the purpose of resourcing her for her up and coming Asia tour.

Just before the tour Mitch (her life partner and tour manager) attended the  ‘Do Delegate or Ditch’ retreat 2 day retreat to resource them to:

  • Plan for success – Keeping both their goals in mind
  • Improve decision making skills
  • Enhance time management
  • Raise awareness of what they needed to work and learn at their best

The couple then left for Asia where we had limited contact via the odd email and skype session. During this time I was able to share with Shirin many of the tools from the ‘Motivate, Manage or Mentor’ programme setting her up to manage herself, her band and her personal relationship with Mitch.

Results

I feel so grateful to have shared this journey with Shirin who handles knock backs with such resilience and grace. Shirin has never given up and is determined not to be manipulated or controlled by the bigwigs with limiting contracts. Shirin and Mitch have created their own company; Dogtooth Records. Having now successfully toured 150 venues in the UK, Toured Asia and USA, Shirin is now sharing her knowledge and wisdom with other talented musicians and encouraging them to find their own way to get recognised. I am very excited about their future endeavours with independent artists and you never know I might discover a passion for live gigs that I just never quite grasped as a youth.

This is a few words with Shirin just after she realised that now her and Mitch were skilled enough to coach each other she no longer needed me for clarity sessions but would now just bring me in to give feedback on their external communications.

Shirin has been very open and willing to share her journey and you can watch more of the videos from Mitch and Shirin here.

I am very pleased to now work in partnership with Dogtooth Records as their recommended resource for resilience and strength for their touring artists.

Published By

Sheryl Andrews, Founder of Step by Step Listening is well known for her fast speaking and highly motivational passion. But what many of you may not know is that in private behind closed doors she was also no stranger to lapses in self belief and an overwhelming sense of not being good enough. Sheryl use to find it difficult when criticised even when she knew they meant well and found it difficult to respond rather than react. A series of 3 events in her personal life exaggerated her emotional overwhelm and forced her to address this problem and conquer her sensitivity to criticism. Today she shares every day stories of every day people and inspires you to discover ways to gain clarity and confidence to change the way feedback and criticism impacts your performance.

View all posts by Sheryl Andrews →

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