Are You Procrastinating Over Promoting Your Events?

14937251_10157686318885597_4329108487083319202_nIt is interesting as I sit in Australia reflecting on my journey as an author, I remember a few weeks ago I was procrastinating about inviting people and generally promoting the book launch. Now that might not seem unusual to some, but I normally love promoting events that bring people together. I love connecting people and I love empowering my clients to talk about their own events with clarity and confidence, so I was surprised and a little frustrated that I wasn’t doing that for myself.

Do you have any tasks on your to do list that your are currently procrastinating about?

Do you find there are things that you are great at doing for your clients but never seem to do so well for your own business?

Manage Your Critic

What works for me is to take some time out to listen to and question my own thinking with the purpose and intention of really understanding what is happening?

What would you like to have happen? 

I start by asking what would I like to have happen?

When you stop and reflect like this you can usually unravel mini blocks that are stewing in the back of your head and you may be quite surprised to find the real reasons you are not taking action are very different to what you at first thought.

Your thoughts and beliefs are running in the background outside of your conscious awareness. As you quieten your mind and listen they move from your subconscious, to your conscious mind and that is when clarity emerges and you have choice.

So when I asked myself what was happening about the book launch and what would I like to have happen? I discovered a few things were stopping me:

  1. I was not happy with the price
  2. I didn’t believe people would come to an event in December
  3. I wasn’t able to talk about myself with the same confidence I did other people


How do you feel about pricing?

Are you comfortable inviting and chasing people to come to your events?

I had decided to have two prices, one price with a book (£27)and one without (£17) because I was aware some of my friends were coming as couples and I felt it was a lot considering they were not getting any ‘real’ food just a few canapés. And I  assumed they would only want one copy of the book between them. Never make assumptions – one lady just ordered two copies !!! and when I really drilled down there were not that many couples.

The interesting thing for me to notice was that I was comparing the cost of the evening with a meal out – mistake number 1.

Then I reflected – the attendees would get the book, hear my talk, meet other people who could be potential clients or collaboration partners.  This event is going to be sociable and fun but it is also going to be entertaining and inspiring – or at least I hope so.

When I work with my clients I find it easy to highlight the value and often help them be confident with increased prices, but I found that a little harder to do for myself.  I had to employ the Strength and Solution Detective and have a serious talk with myself about what was my evidence? Where did the price come from? I focused on the value of my knowledge. I also took the time to create a spreadsheet and actually costed the event per person.

I knew that if I was going to promote it with confidence I had to have a price I was confident with. I had to have a price I would personally be willing to pay.

When I asked myself what I would really liked to have happen the honest answer was to have a big party and pay for it all. I wanted to give the books away as a thank you to everyone who believed in me and as a thank you for taking the time to celebrate.

But the reality is that I don’t have that kind of money – so the new price is £20 and everyone gets a complimentary copy of the book.

This price is based on the average cost per person for room hire, bubbly, table cloth hire, corkage and all the other costs that so often get forgotten or overlooked when pricing an event. And it doesn’t take into account the years of training and resources I will be sharing on the night and within the book.


I often here people saying that the reason people didn’t come was the event was held at the wrong time or on the wrong day. And whilst I do believe over time you can established patterns of behaviour and work out the best time and date. The reality is that there is always going to be some people that can’t make it, no matter what date you choose. But for me with this event it was more personal. I am a December baby, I struggle every year to get people together for my birthday and for years I blamed that everyone else was too busy with Christmas parties. Whilst that is true, and my best friend’s work do often clashed with my birthday, I also know that I did not really make much of a fuss over my birthday. I didn’t tell anyone how important it was to me that they came and if they said they had an event on somewhere else I would do all I could to reassure them it was okay not to come to my birthday. You see it wasn’t the time of year it was my attitude.

Once I realised that I remembered that I had to focus on my normal mindset. Know who I want there, ask them and then trust that the right people will be there on the day.


Confidence to sell yourself

This is something that many of my clients talk to me about. The great news if I am working with them I can talk about them. That is one of the most important things about our connections, faving fans who love what you do, because they talk about you and you don’t have to. But what happens if they are not talking about you as often as you would like? What happens if you don’t have many raving fans?

I know when I first set up in business as a mums and daughter relationship coach, many of my clients didn’t want to admit publicly that they needed my services. Many of the people I networked with, thought coaching and such like were mamby pamby and so they wouldn’t talk to others about what I did, even though they were often quite happy to grab my attention and ask for my thoughts when they got stuck.

When I really dug down this fear was more about worrying that others would think I was conceited for self promoting. And I have to be honest I decided to just ditch that critic. I have worked hard for this book, my business and my family and I do believe that I have earned the right to shout about my successes and celebrate my achievements. It has taken huge amounts of courage to face my fears and put my beliefs in writing and I am going to make the most of it. Now that is alright saying it and knowing it intellectually but to achieve it I did need a small but dependable support network that I could talk to whenever I had a wobble. They then helped me remember that it is okay for this to be about me just for one night.

If you want to join me please book your ticket here:

Please share below any stories you have about pricing or promoting your events. What has worked for you? I would love to hear them. I remember my very first event I ever organised.I sat there with all the chairs set up, folders on every chair and no one. Not one person tuned up.

Feel free to share below your thoughts or join us in the Facebook group Clarity confidence and change. If you are struggling to be heard and understood and it is preventing you from doing your best work and living your best life then please do book a 30 minute call today with no obligation and I will happily set you up for success. I might be part of the support you need and I might not be but either way you will you know your next best step. Or find out more about how to manage your critic in 21 days with our on line library and webinars that explain why the critic occurs and practical ways to manage it.

About the Author – Sheryl Andrews – The Strength and Solution Detective

detective-happy-smallerSheryl Andrews, Founder of Step by Step Listening, is well known for her fast speaking and her passion to make things happen. But what many of you may not know is that in private behind closed doors she was also no stranger to lapses in self belief and an overwhelming sense of not being good enough.

That was until she learned the importance of being heard and asking for support. In her book she describes the step by step journey she took to learn how to manage her critic turning her overwhelm into clarity in 7 steps.

Sheryl now runs retreats that encourage you to really listen to what you need to work, learn and live at your best with others and the confidence to ask for those needs to be met.

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Published By

Sheryl Andrews, Founder of Step by Step Listening is well known for her fast speaking and highly motivational passion. But what many of you may not know is that in private behind closed doors she was also no stranger to lapses in self belief and an overwhelming sense of not being good enough. Sheryl use to find it difficult when criticised even when she knew they meant well and found it difficult to respond rather than react. A series of 3 events in her personal life exaggerated her emotional overwhelm and forced her to address this problem and conquer her sensitivity to criticism. Today she shares every day stories of every day people and inspires you to discover ways to gain clarity and confidence to change the way feedback and criticism impacts your performance.

View all posts by Sheryl Andrews →

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