How Do Professional Photos Improve Your Sales?

Strength and Solution DetectiveAt the heart of every business is sales. Without clients you cannot do more of what you love.

So why is it important, in my opinion to have professional photos?

There is the obvious one, in that they are better quality and once you have invested in them, they will be at the right resolution for all kinds of marketing material such as pop up banners etc.

But for me, which probably won’t come as much of a surprise, it is more about the emotional side. When you work with a professional photographer, they know how to position you so that you get the best angle and how to use the light to work with your image. Continue reading How Do Professional Photos Improve Your Sales?

What Motivated Me To Write A Book To Build My Business?

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I would like to say that it was a well thought out business decision. But the reality is that I had always wanted to write ‘a’ book. I had this yearning deep down inside that said I was meant to write.

But then something held me back from acting on that desire. My critic worried that I would make a fool of myself. My critic said what if no one buys it. My critic worried I would get  in debt and focused on how much it would cost rather than the difference it would make to me both emotionally, physically and financially. Continue reading What Motivated Me To Write A Book To Build My Business?